Web Site Design: Getting started
Every business is unique, which is why your business’s website should be designed from scratch to suit your business needs. The only limitation is your imagination.
Some small businesses may only need one or two pages to showcase their business; while others will need an online E-commerce store with shopping carts, …
Web Site Hosting: What’s it all about?
Now you have your domain name, the next step is to find someone to “host” it. This basically means you pay them a fee (usually annually) and they give your website some room on their server.
There are a lot of web hosting services and packages out there, and it pays …
Web Site Marketing: What’s it all about?
Unfortunately, the Field of Dreams quote “If you build it, they will come”, does not apply when it comes to your website. You need to put effort to market the website and drive customers to your site.
There are millions and millions of websites out there (in 2008 Google announced that …
Make the most of your landing page
We’ve already discussed the scary fact that you have less than 10 seconds to impress a first time visitor to your Web site, which is why landing pages are crucial.
Landing pages are the first page a visitor sees if they enter your website by typing in the URL. And when …
10 steps to quality Facebook “likes”
Unlike Field of Dreams, Facebook does not work by the motto “if you build it, they will come”. You need to put time and effort into growing your “likers” and turning them into leads, prospects and clients.
There are a lot of business on Facebook – some successful, some not. And …
It’s beginning to look a lot like Christmas (promotions)
I don’t want to alarm anyone, but as I write this post, there are 62 days, six hours, 20 mins and 40-39-38-37 seconds till Christmas.
So, it must be time to think about what, if any, Christmas promotions you might want to do via your website or social media.
Firstly, you need …
Using E-newsletters to create leads and improve SEO
When used wisely, e-newsletters can be a great marketing tool for small businesses. They are relatively inexpensive (many are free with certain conditions), can be integrated into your website and allow you to target your audience directly.
They also help with your Search Engine Optimisation and can be great for tracking …
Using Twitter to market your business
It’s easy to see why Twitter can be dismissed as just fluff. After all, how can you possibly promote your thing in just 140 words.
But scratch below the surface and you will see that Twitter can be a powerful marketing tool when used strategically and effectively.
First things first – you …
5 reasons to add videos to your website
It seems just about everybody is jumping on the video bandwagon these days, and there are some very good arguments about why you should join them.
1/ Improving your search engine rankings: If you post a video on your website, and optimised it for search engines, you will be a step …
Social Media: Google +1 button
A couple of posts ago the Direct Sites Online blog talked about how Google + can help your business now, even though the business application is not yet available.
We briefly discussed the + 1 button, but thought we should go into it further so you can develop a +1 strategy …
Website design: is it time for a refresh?
Advances in website design come thick and fast these days, so if you have had an online presence for some years, it’s possibly looking out dated and a fresh approach is warranted.
As an added bonus, a redesign, with search engine optimised content and clever use of keyword-rich meta tags, might …
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