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In the right hands, Linked In can be a very powerful tool for your business. It may not have the reach of Facebook or Twitter (yet) but it is considered THE social media site for professionals.
If you are already on LinkedIn, but not sure what to do next, here are …

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Social media gives businesses like yours the ability to create a community around your brand, and connect directly with your customers and potential customers.
Whether this is by blogging to show off your expertise, or using Facebook or Twitter to speak to your target audience, business need to harness the power …

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Last week, Facebook rolled out one of the biggest changes to its business pages since, well since Facebook Business pages began.
Some early adopters have already risen to the challenge of Facebook Timeline, but all business pages will be transitioned by the end of the month.
Depending on the way you look …

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Google+ has recently launched business pages and the good news is they can really help your search engine optimisation if you set them up with keywords in mind.
And what’s even better – they are relatively simple to set up (but, like Facebook, you do need a personal profile first).
If you …

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Just when you thought you had a handle on all the social media platforms out there – Facebook, Twitter, LinkedIn and more – one comes along that blows them all away.
The facts speak for themselves: In the second half of 2011, visits to Pinterest grew by 4000 per cent and …

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One of the myriad of reasons small (and other) business give for not venturing into the social media sphere is that it opens them up to online criticism. But, guess what, even the most conscientious business cops some flack at times, and most successful business realise that a complaint (even …

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If you’re a regular reader of this blog, you would already know that Direct Sites Online is a great advocate of using social media platforms to grow your business.
We’ve given you the basic information about establishing your Facebook business page and how to increase likes, so now we thought we …

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Skype has been around for almost 10 years, and a lot of people who have family and friends interstate and overseas have falling in love with that fact that it offers free (or cheap) phone and video calls.
Yet much of the business world is yet to embrace it, which, honestly, …