Web Site Marketing         No comments

There are several must-haves on any business website – an optimised landing page, information about the business and the people behind it, clear and easily-found contact details and testimonials (or reviews).
Here’s why testimonials or reviews are important.
Trust
Testimonials can improve your brand’s trustworthiness. If someone has landed on your website via …

 Web Site Design         No comments

Here at Direct Sites Online, we have blogged about the importance of good design, good content and the right colours for your website. There is another area to consider – fonts.
Obviously, you want people to be able to read your site when they arrive, so the importance of a clear …

 Web Site Marketing         No comments

By now, we hope you realise the importance of every business including a website in their budget. But if you don’t also include marketing, your capital outlay is pretty much wasted.
There are approximately 400 million websites out there in cyberspace, growing every day. And many of them are probably your …

 Web Site Hosting         No comments

There are countless web hosting services out there and let’s face it, it’s one of those things – like electricity – that you only think about when the bills comes or when it’s not working.  At least you hope that’s the case.
But if you’ve chosen poorly, you could be in …

 Web Site Design         No comments

While we have posted before about how important clean design and relevant content are when it comes to the success or otherwise of your online presence, there is a third vital element – colour.
Your website colours will affect the moods and emotions of your visitors, as well as reflect your …

 Social Media         No comments

In the right hands, Linked In can be a very powerful tool for your business. It may not have the reach of Facebook or Twitter (yet) but it is considered THE social media site for professionals.
If you are already on LinkedIn, but not sure what to do next, here are …

 Web Site Promotion         No comments

If your business depends on website conversions for its income, then the best marketing investment you can make is in Search Engine Optimisation (SEO)
So how does it work? Put simply, each search engine uses a different algorithm to rank results. They look at various components of your site including the …

 Web Site Design         No comments

Is your website looking a little 2011? Maybe it’s just not attracting the leads and sales that you had hoped for, or perhaps it is invisible to search engines.
Remember, to the casual observer, your website is an online shopfront, which means it has to be be eye-catching, well-maintained, and always …