19 February 2012

6 ways to use Pinterest to market your business

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 Social Media         No comments

Just when you thought you had a handle on all the social media platforms out there – Facebook, Twitter, LinkedIn and more – one comes along that blows them all away.
The facts speak for themselves: In the second half of 2011, visits to Pinterest grew by 4000 per cent and …

12 February 2012

Four simple steps to getting online

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Is your company one of the 51 per cent of Australian small businesses without a website? Did you know that getting online is as easy as 1-2-3? And then a bonus fourth step promoting your site.
So where do you start?
1. Get a domain name.
That’s the yourbusiness.com web address by which …

5 February 2012

Six simple ways to deal with negative Facebook comments

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One of the myriad of reasons small (and other) business give for not venturing into the social media sphere is that it opens them up to online criticism. But, guess what, even the most conscientious business cops some flack at times, and most successful business realise that a complaint (even …

31 January 2012

How to use your website to get the phone to ring

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It’s all well and good to have a pretty – and a well-written and popular – website, but what if you have all this, but potential customers are still not ringing or emailing?
If this is the case, it may mean that the traffic to your website is not targeted, so …

25 January 2012

Optimising your Google Places listing

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As mentioned in a previous blog post, a large percentage of your customers will come from a 10km radius of your business, and they need to know you exist.
This is where Google Places comes in – and, while much of the ranking algorithm is an inexact science, completing these five …

19 January 2012

10 tips to generate high quality traffic

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Everyone wants traffic to their website, but that traffic is pretty useless if it’s not targeted and doesn’t turn into sales. In other words, 100 engaged visitors are better than 1000 random visitors.
So how do you get high-value traffic to your site? These 10 tips will help.
1. Quality content: If …

14 January 2012

Website design: 10 mistakes you should avoid

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 Web Site Design         No comments

There are approximately 16 kabillion websites out there – varying from really, really good, to atrociously bad. So what makes the good
ones stand out?
Well, for a start, they are better designed and have interesting and informative content, thus being clever enough to avoid these 10 common
mistakes.

All flair, no substance: Sometimes …

8 January 2012

Playing with the big boys – without getting burned

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As a small business, you probably think you can’t compete with the big boys. But why not? Most big companies started pretty small themselves.
Sure they are backed by heaps of resources (read – cash), and can spend big on mass-media campaigns, but with some savvy internet marketing, small businesses can …

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