Web Site Marketing Sydney

Marketing Guidance

Rare is the person who is an expert at his or her own business, and an authority on marketing analysis and strategy, and advertising campaigns. When you put someone on your team who IS an expert in these areas, you go a long way toward assuring your success. And it's always cheaper than the aftermath of a misguided or failed campaign.

We start with the assumption that you know your business and present customers. You may also have an idea where your potential customers are. We analyze the market to establish where you are, and to locate the areas of potential growth.

In the world of advertising and marketing, there are many forms of research available to the savvy marketer. From the television and radio ratings research to lifestyle and qualitative data - in the right hands, research can make a big difference in how effectively you create and target your marketing campaign.

Together, we determine where your business is, where your competitors are, where your potential growth is, and where you want to go. Then we look at the best and most efficient ways to reach the target audience, with informed and strategic (and creative) campaigns.

For further information or a free quote please contact us today.

Print/Direct Mail Production

Direct mail offers the remarkable ability to target your message geographically, right down to the neighborhood level. Or you can select all "Young Professionals" with household incomes above $40,000. You can also deliver coupons and other incentives right into the hands of potential customers.

From design of the mail piece, to targeting your mailing list, there are several pressure points in direct mail. An effective piece mailed to the wrong people won't produce results. Likewise for poor creative and design, even when mailed to the right audience.

Our special arrangements with area vendors means you get excellent creative possibilities, and the best treatment and rates available. Put our experience to work for you - in the area of direct mail.

For further information or a free quote please contact us today.

Television/Video Production

From showing the action of a complex mechanism, to conveying subtle emotions, video is a powerful tool. The best, most effective and efficient video work starts with a great concept and a solid script. Whether you already have a complete script that needs to be produced, or you just know basically what you want to say and to whom, Marketing Solutions will work with you. Long before the first frame is shot, we'll develop and hone the creative thrust of your project.

When your advertising or communications needs call for video production, Marketing Solutions offers many options. We work with the area's finest professional equipment and talent, with virtually all productions shot on Sony Betacam SP, and edited digitally on the Emmy Award-winning AVID� system.

If your needs call for 3D animation of your logo or other graphics, our sources produce astonishing work for a remarkable price. From remote location shooting - to multi-camera productions - to exotic special effects, MSLLC has you covered. Aerial videography? We can do that, too (but call a couple of days ahead).

Perhaps the most remarkable thing is the prices we can offer for truly professional work. In the world of video there is often a lot of leeway in the budget required to produce a project. Your project may require actors, sets etc., but it may be possible to communicate the information through dramatic music and graphics, or another less costly approach. A combination may be in order. We'll offer you options, so you can choose the direction that suits your business plan.

For further information or a free quote please contact us today.

Radio/Audio Production

Radio can be an excellent medium to reach specific groups of customers with a certain type of message. Its comparatively low cost of production and placement, along with the ability to efficiently reach target audiences, make it a good choice for many advertisers. Radio also complements other media extremely well as a reach and frequency extender.

Since it is often a background medium, creative production can be the most important factor in your radio campaign. You can't tell 'em your message if they're not listening! We often use humor or dramatic production techniques to involve the listener. The trick is to communicate in a way the listener will remember - without letting the creative overshadow the message.

Perhaps the best aspect of radio is that you can do really high caliber, audience-targeted radio production for less money than most other media! Remember - in radio, even a herd of elephants is as close as the nearest sound effects disk.

We work with award-winning writer/producers, top voice talent, and state-of-the-art digital production equipment to produce radio commercials that inform, entertain - and SELL. The quality of our radio production is unsurpassed anywhere!

Custom music can be a strong identity element. If you need a commercial jingle, we have some of the area's top artists ready to set your message to music.

Nearly everyone has a cassette player in their vehicle or home. Audio cassettes can be an excellent way to communicate newsletter, training or motivational messages to employees, agents, vendors or customers. Even a "glossy" production is quite affordable, cassette duplication is downright cheap, and the material can be 'consumed' while commuting or driving to appointments.

For further information or a free quote please contact us today.

Web Site Marketing

Like the commercial says, it just seems like you gotta be on the Internet these days. Even if you don't know an ISP from a URL, our web site marketing solutions can put you on the 'Net in a big way.

Web site marketing has been a goldmine for many businesses. Your product or service can instantly be available worldwide. Post an electronic catalog, or perform actual sales transactions online. The opportunity is there, but it can be complicated, and there are many pitfalls.

We have experienced web designers and developers who can create your brand image in the world of the Internet. From writing and designing your web site, to web site marketing and search engine optimisation, we can help you 'access the world'.

We can also help you select service providers and vendors, and offer a monthly maintenance service as well - so all you have to do is sit back watch the results!

For further information or a free quote please contact us today.